The rise of cross-border e-commerce has led many businesses to explore independent websites (獨立站) as a way to bypass third-party platforms and establish direct connections with global consumers. However, choosing the right operating model is crucial for success. This article explores the main business models for cross-border independent websites and provides their English translations for international reference.

1. Dropshipping (代發(fā)貨模式)

Dropshipping is one of the most popular models for cross-border independent websites. In this model, the seller does not hold inventory but instead partners with suppliers who ship products directly to customers.

Key Features:

  • Low upfront investment (no need for warehousing).
  • Wide product selection (multiple suppliers can be integrated).
  • Higher dependency on supplier reliability (delays or quality issues can affect reputation).

English Translation: “What is the dropshipping model for cross-border independent websites?”

2. Private Labeling (自有品牌模式)

In the private labeling model, businesses source generic products from manufacturers and rebrand them under their own label. This approach allows for better brand control and higher profit margins.

Key Features:

  • Custom packaging and branding enhance customer loyalty.
  • Requires market research to identify profitable niches.
  • Longer setup time due to production and branding processes.

English Translation: “How does the private labeling model work for cross-border e-commerce?”

3. Wholesaling (批發(fā)模式)

Wholesaling involves purchasing products in bulk at discounted rates and selling them at a markup. This model is common among B2B cross-border independent websites.

Key Features:

  • Economies of scale lead to lower per-unit costs.
  • Higher inventory risk if demand fluctuates.
  • Suitable for established businesses with storage capabilities.

English Translation: “What is the wholesaling model in cross-border independent stores?”

4. Subscription-Based Model (訂閱模式)

A subscription-based model provides recurring revenue by offering products or services at regular intervals. Common in niches like beauty, health, and digital products.

Key Features:

  • Predictable revenue stream improves cash flow.
  • High customer retention if value is consistently delivered.
  • Requires strong logistics for timely deliveries.

English Translation: “How to implement a subscription model in cross-border e-commerce?”

5. Hybrid Model (混合模式)

Many successful cross-border independent websites combine multiple models, such as dropshipping with private labeling or wholesaling with subscriptions.

Key Features:

  • Flexibility to adapt to market changes.
  • Balanced risk by diversifying revenue streams.
  • More complex operations requiring efficient management.

English Translation: “What are the benefits of a hybrid operating model for cross-border stores?”

Conclusion

Choosing the right operating model depends on factors like budget, target market, and logistics capabilities. Whether it’s dropshipping, private labeling, wholesaling, subscriptions, or a hybrid approach, each model has unique advantages. Understanding these options—and their English translations—can help businesses communicate effectively in the global e-commerce landscape.

By strategically selecting and optimizing the right model, cross-border independent websites can maximize profitability and build sustainable growth.